Providing a service to facilitate creative growth & community  

CHALLENGE 
Archaic expectations of society force people to pursue conventional careers leading to increased illiteracy , lower satisfaction and higher depression rates.
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SOLUTION
An online and offline platform increasing communal support, individual presence and business growth

Stappu: Creating meaningful connections

Stappu Online Services Pvt. Ltd.   l     1 year    l    2 Members    l     Research, Interaction Design, Design Strategy

In the news: 

The Economic Times,

YourStory,

LiveMint,

BitBusiness,

InsightsSuccess

PROBLEM

75% Illiteracy

High levels of illiteracy are due to drop outs or students failing

Society Norms

Only doctors, lawyers and engineers will give a livelihood

Lack of mentors

Famous artists are too far fetched

Minimal importance given to individuality & creativity

With a growing middle class, many college spots are still reserved for the reservation class

OUR SOLUTION

A profitable service that facilitates the growth and livelihood of such creative individuals while organically building a community to support and grow the arts online and offline.

We found an area of opportunity when artists found it difficult to maintain a digital presence, felt alone during the earlier days and most importantly did not have the means to invest or did not realize the importance of creating their portfolio.
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Areas of Opportunity: Digital Presence, Online & Offline Communal Support & Portfolio Creation

With an offline community of 500 artists, from musicians to painters to chefs, Stappu built an online platform and service with handpicked artists to increase their digital reach and in the future to facilitate global collaboration among budding artists. The first category we tackled was food, one of the most untraditional forms of art in India.


Homepage

Artist Profile

Impact & Outcome

How the Service works:

1. Artists discover Stappu online, through word of mouth or by Stappu reaching out to them.

2. If it seems to be a fit, they have a one on one with a Stappu member.

3. Stappu goes to the Artist's space to verify and create their portfolio.

4. The Artist's portfolio is up and running on the website. They keep all images from the photoshoot.

5. The Stappu collective holds offline events and meetups. They also participate in other events together.

6. Buyers can buy off stappu.com. Artists are also connected to larger companies.

7. Connect to different Global Artist Chapters and learn new forms of art.

The service came about after 3 months of on ground research - from cold calls, to walk homes to competitive analysis

The initial research and validation started from analyzing existing platform solutions and talking to people, either artists or buyers at tradeshows. We continued research for the first three months using a few methods listed below.
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• Administered cross sectional surveys & contextual interviews
• Identified target audiences and created user personas
• Conducted competitive market research, user testing & speed dating

Community's Response

"Being able to share my experiences and learn from others already makes this journey more exciting"

Artists were inspired by others and saw and increase in their growth and they continued to reach out and collaborate.

"At Stappu it is the Artist, and not the product, which is at the forefront"

Buyers were interested in knowing where their products were coming from and who was behind it. Story pages showed an increase in sales.

"With a 12 years of experience and a substantial business I was just excited to join and provide resources for people starting off"

Established artists joined the community when they saw opportunity to mentor others.

TEAM

Stappu was co-founded by my business partner Jeevika Tyagi and me. As the creative and operations head I wore many hats. For this service design piece, I spearheaded the design and strategy, built the portfolios and conducted most of the in-person research. The responsibility of building the community, ongoing research and conducting events was shared.

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