1. Mental Model
To help users
better navigate through the system the gap between their mental
model, the system image and the designer mental model needed to
be minimal. Thus a step by step introduction was created for novice users.
Using the principle of the home screen as a safe point of return in case users
get lost, a homescreen and a back button icon were added.
2. Lack of Declarative Knowledge
To facilitate the identification of route,
names have been added to the lettered routes so it is easier to understand the area they cater
to. When a user clicks on the route, immediate feedback is provided by reflecting a matching
coloured route map right above with the names of the stops. In align with Nielsen’s
heuristic of recognition over recall, with all this information this design no longer requires a
user to have prior knowledge to recall.
1. A user can click on the routes
and see it display on the screen
2. A user can use the map by clicking on the location icon
to become aware of their current location in reference to their destination
3. A user can enter
an address into the search bar
3.Visual & Helpful Information
The division of the home
screen into the list of routes and visual map. The routes are shown in a visual schematic
manner similar to that of the London tube, which has been proven to be easiest to read and
most effective.
To prevent users from navigating to another page by clicking an ‘x’ by mistake, the visual proximity has been increased so the ‘x’ no longer sits directly above the list of stops. To further allow for better user experience, help and documentation has been added to the information and schedule pdf tabs in the bottom left.
4. Minimal or No Feedback
By adding analytics, frequently checking broken links or adding a vibration when a button is pressed are a few ways this problem can be address. Because this problem is greatly dependent on the parties and technology, this was the problem that was of lowest priority in the redesign.
REFLECTION
Given more time, I would have set up meetings with Ride Systems to better understand their constraints and to be able to cater to them as well. I would ideally have liked to test the design with more people.
